How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude - Université Clermont Auvergne Access content directly
Journal Articles Journal of Advertising Research Year : 2022

How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude

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hal-03806665 , version 1 (07-10-2022)

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Emna Cherif, Thierry Baccino. How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude. Journal of Advertising Research, 2022, 62 (3), pp.219-240. ⟨10.2501/JAR-2022-015⟩. ⟨hal-03806665⟩
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