Journal Articles
Journal of Advertising Research
Year : 2022
Emna CHERIF : Connect in order to contact the contributor
https://uca.hal.science/hal-03806665
Submitted on : Friday, October 7, 2022-9:39:39 PM
Last modification on : Saturday, February 11, 2023-4:22:22 AM
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Emna Cherif, Thierry Baccino. How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude. Journal of Advertising Research, 2022, 62 (3), pp.219-240. ⟨10.2501/JAR-2022-015⟩. ⟨hal-03806665⟩
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