How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude - Université Clermont Auvergne Access content directly
Journal Articles Journal of Advertising Research Year : 2022

How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude

Not file

Dates and versions

hal-03806665 , version 1 (07-10-2022)

Identifiers

Cite

Emna Cherif, Thierry Baccino. How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude. Journal of Advertising Research, 2022, 62 (3), pp.219-240. ⟨10.2501/JAR-2022-015⟩. ⟨hal-03806665⟩
40 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More