@article{cherif:hal-03806665, TITLE = {{How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers' attention and attitude}}, AUTHOR = {Cherif, Emna and Baccino, Thierry}, URL = {https://uca.hal.science/hal-03806665}, JOURNAL = {{Journal of Advertising Research}}, PUBLISHER = {{World Advertising Research Center}}, VOLUME = {62}, NUMBER = {3}, PAGES = {219-240}, YEAR = {2022}, MONTH = Sep, DOI = {10.2501/JAR-2022-015}, HAL_ID = {hal-03806665}, HAL_VERSION = {v1}, }