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authFullName_s : Thierry Baccino

How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude

Emna Cherif , Thierry Baccino
Journal of Advertising Research, 2022, 62 (3), pp.219-240. ⟨10.2501/JAR-2022-015⟩
Journal articles hal-03806665v1