%0 Journal Article %T How Consumers Process Unexpected Online Advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude %+ Institut d'Administration des Entreprises - Clermont-Auvergne (IAE - UCA) %+ Clermont Recherche Management (CleRMa) %A Cherif, Emna %A Baccino, Thierry %< avec comité de lecture %@ 0021-8499 %J Journal of Advertising Research %I World Advertising Research Center %V 62 %N 3 %P 219-240 %8 2022-09-12 %D 2022 %R 10.2501/JAR-2022-015 %Z Humanities and Social Sciences/Business administrationJournal articles %G English %L hal-03806665 %U https://uca.hal.science/hal-03806665 %~ SHS %~ PRES_CLERMONT %~ CLERMA %~ TEST3-HALCNRS