The stakeholders in two French regional branding processes (Auvergne and Brittany): What kind of involvement? - Université Clermont Auvergne
Communication Dans Un Congrès Année : 2015
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hal-04237233 , version 1 (11-10-2023)

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Charles-Edouard Houllier-Guibert, Corinne Rochette, Cédrine Zumbo-Lebrument. The stakeholders in two French regional branding processes (Auvergne and Brittany): What kind of involvement?. Third Place management and branding conference: sustainability, liveability & connectivity, May 2015, Poznan (PL), Poland. ⟨hal-04237233⟩
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