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Communication Dans Un Congrès Année : 2017

Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship.

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hal-02329422 , version 1 (23-10-2019)

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  • HAL Id : hal-02329422 , version 1

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Emna Cherif, Cédrine Zumbo-Lebrument. Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship.. The European Marketing Academy (EMAC, May 2017, Groningen, Netherlands. ⟨hal-02329422⟩
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