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Communication Dans Un Congrès Année : 2017

Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship

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hal-01656194 , version 1 (05-12-2017)

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  • HAL Id : hal-01656194 , version 1

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Emna Cherif. Consumer dissatisfaction and social networks: the role of facebook in consumer-brand relationship. European Marketing Academy EMAC Conference, May 2017, Groningen, Netherlands. ⟨hal-01656194⟩
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